The Pitch
The cool down
after the heat.
Miami in 4K — sunburnt shoulders, strap marks, glistening collarbones, neon water. We crash that hot, sun-soaked palette into the iconic Neutrogena blue as the visual relief: the moment SPF hits skin and the heat breaks. Sister-energy to the Coachella & Stagecoach activations and the Tate McRae spot — but louder, wetter, and unmistakably Miami.
Neutrogena Blue
Miami Heat
Sun-kissed
Taxi Yellow
Tan Lines
Skin Texture
Wet / Glisten
9:16 · IG
Hero · Talent Reference
01 / Hero
Sunlit · golden · glistening
Palette · 01
Miami meets
Neutrogena.
Neutrogena Blue
#0061B8
Deep Ocean
#003F7F
Miami Pink
#FF2D87
Sunset
#FF5A1F
Pool Aqua
#18C8D9
Taxi Yellow
#FFD400
Sand
#F1DFB7
SPF Cream
#F7F0E2
Anchor Color
The Blue.
The throughline. Pool water, sky, bottle, logo. Always the cool note against the heat — used in product hero shots, lower-third lockups, and the final cut-to-blue end card.
Energy
The Heat.
Saturated Miami. Hot pink stucco, sunset gradients, neon at dusk. This is where the talent lives — sweat-bright, lit, alive.
Visual motif
Tan Lines.
The product truth. Strap shadows, bikini ghosts, where SPF was — and wasn’t.
Water · Beads
03Wet · reflective
SPF · The Cream
04Hero texture
Talent · Bite
05Heat · attitude
Freckles · SPF Nose
06Macro · iconic
Lighting cue · 01
Golden
Hour
5:30 – 7:00 pm · 3200K → 5600K
Lighting cue · 02
Cut to
Blue
Pool reflection · cool relief beat
Pool · FT DEEP
07Location
Tan Lines · Sun Soaked
08Imprint · sun soaked
Product · Mango Skin
09Honey · gloss
The Cut. ~6 seconds.
9:16 · IG Reels · Sound on
1
00:00
Open on heat haze + neon palm. Pink-orange wash.
2
00:01
Macro: shoulder, tan line, glisten.
3
00:02
SPF hits skin. Cool blue mist. The break.
4
00:03
Talent turn. Sun flare. Confident.
5
00:04
Product hero. Bottle floating in pool blue.
6
00:05
See you
in Miami.
Neutrogena · Miami Swim Week
